02. AI advisory · Urdima
A tailored head of strategy for your business.
Urdima connects your business context, decisions and priorities in an AI framework tailored to how you work. Your team remains responsible for the decisions.
For a CEO, founder or leadership team running more initiatives than any one person can hold in their head, and tired of re-explaining the business to a tool that forgot yesterday.
What you get
Memory, context and priorities held for you, in your own working system.
Tailored, not templated
Configured around your workflows and priorities.
Memory that persists
Keep relevant decisions and working context available as the work progresses.
Your data stays yours
Agree where information is processed and which tools can use it.
Judgment stays human
Your team reviews the advice and remains responsible for decisions.
Preparing a leadership review
You brief the tool for the task at hand, using prompts and the sources you choose to connect. Chat memory can carry earlier conversations forward.
Help organise inboxes, tasks and calendars, making day-to-day administration easier to manage.
Start with your business context already in place: relevant email, the record of previous work and lessons captured from outcomes and corrections. Pick up where the work stopped without first forwarding correspondence or reconstructing the last session.
Where strategy work fits
Decisions across the table. Coherence between meetings.
Transformation projects depend on clear priorities, clear accountability and decisions that carry through into day-to-day work. Urdima is designed around that reality, from experience running them. Strategy work is where contested choices are made and committed to. It needs real people across a real table. Urdima, our AI operating layer, is what keeps those choices coherent afterwards: context, priorities, initiatives and follow-ups held between meetings so what was agreed keeps holding.
Strategy consultingBuilt and run, not promised
Urdima runs daily inside 2F Advisory's own engagements. Of its 272 registered capabilities, 90 are scoped to consulting delivery and research, each with an honest status: operational, in rollout, in development, or planned. The full architecture is documented for technical readers.
Your data, your choice
- Local-first by defaultPrivacy-sensitive work runs on local models; cloud is a deliberate, approval-gated choice.
- Sensitivity-based routingA confidential lane pinned to local models with no cloud fallback and a minimal tool surface.
- Human approval gatesSending, publishing or deleting requires explicit confirmation before execution.
How a first conversation goes
Bring one workflow you already run: a weekly leadership review, a portfolio of initiatives, a board cycle. We'll show what Urdima would hold for it, what stays local, and what a first configuration looks like.
Contact
Which workflow would you like to improve?
A few lines are enough. We reply within two working days.
2F Advisory · Lisbon, Portugal