01. Strategy consulting
We work with C-level leadership to align shareholders, boards, management and teams around the choices that shape the business.
Strategic decisions
2F Advisory brings together experienced consultants and operators to address strategic choices, align leadership and define a practical path to execution.
Former Partner, Boston Consulting Group · 20+ years · multiple geographies
What you walk away with
A strategy that names the choices, not a list of options with the decision left open.
Owners, leaders and teams on record as agreeing to it, with the resources and accountabilities attached.
An organisation and governance model that can carry it, where that is what's missing.
A delivery structure your own people can run after we leave.
How it holds
We bring challenge, outside expertise, and relevant practices from beyond your organisation, not a single imported framework, but informed judgment drawn from working across different scopes. We combine that with what your own people already know about the business. The result is a recommendation built with you, not handed to you. One your teams are equipped to own and execute, whoever is asking, ordering, or paying.
The direction, the risk they're willing to take, the value they expect.
The priorities, the resources, what they're accountable for delivering.
What's actually feasible, and what it takes to execute.
Who the company serves, what it delivers, and how.
2F Advisory draws on experience spanning 59+ engagements across 7 capability areas, including corporate strategy, operating-model redesign, transformation, transactions and energy transition.
Selected work
Most engagements are confidential. Work is described by sector, situation, action and outcome, never by client name.
A leading African FMCG conglomerate needed a strategy review across operations, procurement, inventory, and workforce.
Strategic assessment and option framing across all four areas.
A major Portuguese integrated energy company was assessing a new energy business unit spanning fuels, gas, electricity, and renewables.
Commercial analysis and implementation inputs for B2B/B2C offers.
A Portuguese healthcare investment holding needed governance modernized across board, committees, and subsidiaries.
Benchmarked comparable models, defined board/committee/subsidiary structure.
An international oil company subsidiary in Angola needed its corporate functions reorganized.
Benchmarks, roles, organization design, ways-of-working, implementation planning.
A PSI-listed healthcare technology company needed high-level organization and governance principles defined.
First-two-levels-of-structure review, org/governance principles.
A major EU telecom operator needed a cost-transformation program at scale.
PMO structures, transformation dashboards, financial baselines.
A state-owned energy conglomerate in Angola needed its petroleum-sector transformation designed and executed.
PMO setup, diagnosis, reorganization, operating model and efficiency workstreams.
A pharmaceutical analytical-services laboratory needed PMO discipline across 7 initiatives during strategic-plan implementation (capacity, methods, pricing, partnerships, org structure, business plan, lab operations).
PMO across all workstreams, phased delivery.
Ways of working
Where the AI layer fits
Strategy work is where contested choices are made and committed to. It needs real people across a real table. Urdima, our AI operating layer, is what keeps those choices coherent afterwards: context, priorities, initiatives and follow-ups held between meetings so what was agreed keeps holding.
AI advisoryHow a first conversation goes
Tell us the decision in front of you and who has to agree to it. The first conversation is about whether the question is one we can help with, and what shape the work would take. No proposal until both are clear.
Contact
A few lines are enough. We reply within two working days.
2F Advisory · Lisbon, Portugal
